Incorporating Philanthropy into Your Brand

Businesses and nonprofit organizations are now working closely together. Many companies strive to promote philanthropy in as many ways as they can. Employees are encouraged to volunteer on the side, entrepreneurs are hosting fundraisers and a lot of money is being raised as a result. There are numerous ways to incorporate philanthropy into the business’s brand.

 

Include Donation Options With Purchases

 

Every active consumer has noticed when an online or in-store purchase includes the option of donating to a select charity or nonprofit organization. Sometimes, there is a list of charities to choose from, but no customer is penalized for not donating.

In a store, a donation box should be placed on the checkout counter. Most donations are small and cost less than one-third of the total purchase. The low cost is intended to persuade many people to donate, which adds up the total collection cost.

 

Make Once-a-Year Donations

A business that is serious about philanthropy should make annual donations to their select charities. The timing of the donation is not as important as long as it’s done at least once a year. In April each year, they can expect to receive major tax deductions for their generous donations.

 

Include Charity Logos on the Website

Many businesses place the logos of their favorite charities and nonprofit organizations on their websites’ homepages. They want to tell every customer and partner about the causes they support. Tying the philanthropy’s brand into the company’s own brand shows how serious the business is about being humanitarian.

 

Promote Volunteering

If the business owner believes in a certain cause, he or she should get everyone else to believe in the same cause, too. The best way is to promote the act of volunteering. Employees should receive incentives for volunteering with certain charities, such as overtime pay or an increased number of sick or vacation days. Some businesses host fundraisers and other special events when they encourage everyone on staff to go out and volunteer.

 

Small businesses and corporations like to donate billions of dollars to charities each year. Philanthropy is nothing new, but the methods used to promote it have changed in recent years. Today, business owners are finding it easier to create a solid humanitarianism brand that everyone will love and support.

Originally published on ChartWestcott.net

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