Philanthropy is the charitable desire to promote the welfare of others through activities such as donations of money or volunteering time. Every company’s biggest goal is to make money, but having social responsibility and a vision that surpasses the goal of turning a profit presents the company with a cross-purpose and can help motivate employees’ work. Investing in the local community is vital since it gives the company a strong foundation and can help build rapport with potential customers.
Involving your company in a more worthy pursuit of good inspires the employees, customers, and even shareholders. The inspiration brings about passion among employees and managers that drive creativity and innovation that result in business growth. Consumers want companies to help take care of environmental, communal, and governmental affairs.
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